MoonGroove Music & Arts Festival • July 16–19, 2026

Moon Groove
Transport Services

A VIP transportation concierge for the MoonGroove festival, now at White Thorn Lodge in Darlington, PA. We're building organized group transport from six cities so attendees can get there comfortably without the long solo drive.

Why This Exists

MoonGroove relocated to White Thorn Lodge in Darlington, PA — about 50 miles northwest of Pittsburgh, near the Ohio border. That's a significant distance from where most attendees live: Philadelphia, New York, Scranton, Harrisburg, and Baltimore are all 4–6.5 hours away.

Roughly 1,000 people attend this festival. They need to transport camping gear (tents, coolers, chairs) for a multi-day event. Without organized transportation, everyone is driving solo or carpooling on their own — expensive, tiring, and a poor start to a festival weekend.

Moon Groove solves that. We're contracting charter buses from six pickup corridors, handling gear logistics, and offering an optional pre-staged campsite so you can walk off the bus and be home.

Service Tiers

Three levels of service, from simple transport to a fully turnkey festival experience.

Tier 1

The Ride

Transport Only

Round-trip charter bus from a designated pickup point. Bring your camping gear — we handle the transport. You set up your own site.

  • Round-trip 55-seat motorcoach
  • Gear transport (tents, coolers, chairs)
  • Free parking at pickup location
  • Friday departure, Sunday return

$39–$99 /person

Varies by corridor distance

Tier 2 — VIP

The Groove

Transport + Full Setup

Everything in The Ride, plus your campsite is furnished and waiting on arrival. Walk off the bus, your tent is up, chairs are out, cooler is stocked.

  • All Ride benefits included
  • Pre-staged tent, chairs, shade structure
  • Welcome cooler with ice, water, snacks
  • Optional: premium tent, cot, lighting, power

$119–$199 /person

Varies by corridor distance

Tier 3

Day Trip

Saturday Only

Saturday round-trip for people who want to attend for the day without camping. No gear transport, no campsite — just the ride.

  • Saturday morning departure
  • Sunday return
  • Lowest price point

$29–$79 /person

Varies by corridor distance

Pickup Corridors

Six routes covering the East Coast. Each corridor has an identified pickup location with free or low-cost weekend parking, and multiple charter bus companies already researched and ready for quotes.

RoutePickup LocationDistanceTravelDepartureThe RideThe Groove
Regional — Pittsburgh AreaTBD — Pittsburgh staging area75 mi1.5 hrsFriday 10:00 AM / Saturday 9:00 AM$39$125
Central — HarrisburgChestnut Street Garage260 mi4.25 hrsFriday 8:00 AM$69$169
South — BaltimorePikesville Park-and-Ride280 mi4.5 hrsFriday 7:30 AM$79$179
Northeast-2 — ScrantonScranton Intermodal Center310 mi5 hrsFriday 7:30 AM$79$179
East — PhiladelphiaSEPTA Lansdale Station330 mi5.25 hrsFriday 7:00 AM$89$189
Northeast — NYC MetroSecaucus Junction390 mi6.25 hrsFriday 6:00 AM$99$199

Total capacity: 310 seats across 6 corridors. Return on all routes: Sunday ~4:00 PM. Venue: White Thorn Lodge, 383 State Line Rd, Darlington, PA 16115.

How This Is Being Built

The plan is already written. Here's where we are and what happens next.

30+

Vendors researched across charter, glamping, parking, and insurance

6

Pickup corridors with identified staging locations

14

Planning documents covering every aspect of operations

~4 mo

Until festival — timeline is tight but workable

Critical Path

NowDeploy demand survey to gauge ridership per corridor
April 1–15Send RFQs to top vendors, collect and compare quotes
April 15–30Lock pricing, sign vendor contracts, launch booking page
May–JuneActive booking period, headcount tracking, vendor coordination
July (week before)Final headcounts, setup crew deploys, staff briefing
July 16–19Execute: check-in, transport, VIP setup, return logistics

Revenue Projections

Based on market research of charter bus rates, glamping costs, and a 20–30% opt-in assumption from ~1,000 attendees.

Conservative

$4,000 net

Riders150
Avg ticket$120
Gross$18,000
Est. costs$14,000

Target

$13,000 net

Riders250
Avg ticket$140
Gross$35,000
Est. costs$22,000

Optimistic

$26,000 net

Riders350
Avg ticket$160
Gross$56,000
Est. costs$30,000

Costs include buses ($3K–$5K/bus), glamping ($695–$900/tent), welcome packs, insurance, driver hotels, and platform fees.

What the Team Does

This dashboard is where the team tracks and manages the entire operation. Everything is here — no external tools needed.

The Dashboard

  • Overview — stats, pipeline health, where we are on the timeline
  • Vendors — pipeline from discovery to contract, click to see details and change status
  • Tasks — kanban board of action items, assignable, with due dates
  • Documents — the full business plan, vendor directory, RFQ templates, and every planning doc

Coming Soon

  • Bookings — live rider counts, revenue, capacity per corridor
  • Email Hub — send and receive vendor correspondence from the dashboard
  • Comparison Matrices — auto-populated side-by-side vendor comparisons
  • Booking Page — public Stripe checkout for attendees
Open the Dashboard

Key Risks & Mitigations

Low demand (<150 riders)

Minimum threshold per route; cancel with full refund if under 30

Vendor cancellation

Backup vendors identified for every corridor

Weather / force majeure

Clauses in all contracts; communication plan ready

Budget overrun

Pricing locked to vendor quotes + 15% buffer

Timeline (<5 months)

Parallel workstreams; demand survey + vendor outreach simultaneous